In an era of mass-produced supplements shipped from industrial factories, there is something quietly radical about hand-crafting herbal formulas in small batches. At Purety Clinic, our proprietary herbal line -- particularly our Children's Support collection -- is prepared by hand in Sedona, Arizona, using wild-crafted and organic botanicals picked at their peak of vitality.
This is not a marketing story. It is the way Dr. Dena and Dr. Jonathan Birch have practiced medicine for over 16 years: with intention, precision, and an unwavering commitment to quality that large-scale production simply cannot replicate.
Why Sedona? The Healing Heart of Arizona
Sedona sits at 4,500 feet elevation in the high desert of central Arizona, surrounded by ancient red rock formations and a landscape that has drawn healers, spiritual seekers, and natural medicine practitioners for generations. The region's unique combination of elevation, clean air, mineral-rich soil, and abundant sunshine creates ideal conditions for growing and harvesting medicinal plants.
But Sedona's significance to our formulas goes deeper than geography. The naturopathic tradition has deep roots in the American Southwest, where desert plants have been used for healing by Indigenous peoples for thousands of years. Our herbalist partners in Sedona carry forward this tradition, combining ancestral knowledge with modern extraction science.
Wild-Crafted and Organic: What That Actually Means
Wild-Crafted
Wild-crafted herbs are harvested from their natural habitat -- not farms or greenhouses. A wild-crafted plant has grown in its native soil, under natural conditions, developing the full spectrum of phytochemicals that the plant produces in response to its environment. These compounds -- flavonoids, terpenes, alkaloids, and others -- are the very substances that give medicinal herbs their therapeutic properties.
Wild-crafting is inherently limited in scale. You can only harvest what nature provides, and ethical wild-crafting requires careful stewardship to ensure sustainable populations. This is why our formulas are produced in small batches rather than industrial quantities.
Organic
When wild-crafting is not possible or sustainable for a particular herb, we source certified organic botanicals. Organic certification ensures the plants are grown without synthetic pesticides, herbicides, or fertilizers -- chemicals that would directly contradict the purpose of natural medicine.
The Art of Herbal Formulation
Creating an effective herbal formula is not simply combining individual herbs. It is an art form that requires deep understanding of how botanical compounds interact, complement, and balance one another. Dr. Dena Birch, drawing on her naturopathic training and years of clinical observation, designs each formula with multiple layers of therapeutic action:
- Primary herbs that address the main therapeutic goal (e.g., antimicrobial herbs in a cold formula)
- Supporting herbs that enhance the primary action (e.g., expectorant herbs to help move mucus)
- Balancing herbs that prevent side effects and ease the formula's impact on the body
- Nourishing herbs that support the body's overall constitution during illness
This multi-layered approach is the hallmark of traditional Western herbal medicine, and it is why a well-designed formula often outperforms a single-herb supplement.
Our Children's Line: A Pediatrician's Home Apothecary
The Purety Children's Support line holds a special place in our practice. These 13 formulas were developed by Dr. Dena specifically for pediatric use -- gentler concentrations, child-friendly administration, and herbs selected for their safety profile in young, developing bodies.
Every formula in the children's line is one that Dr. Dena has used extensively in her clinical practice and with her own child. This is not theory. These are the remedies that sit in her home medicine cabinet.
Our Adult Herbal Formulas
The same philosophy extends to our adult herbal line. Each formula addresses a specific therapeutic need, developed from years of clinical experience:
- Digestive Support: Bitters for digestive secretions and motility
- Women's Health: Fem Balance, Meno Balance, and Mens Ease
- Organ Tonics: Liver Tonic, Kidney Tonic, and Vessel Tonic
- Immune and Lymph: Immune Builder and Lymph Formula
- Cognitive Support: Memory Tonic
The Purety Difference
Clinic-Tested
Every formula is used in our active clinical practice. These are the same products we prescribe to our patients and use with our own families.
Small Batch
Hand-crafted in small batches in Sedona, AZ. No industrial mass production. Every batch receives individual attention.
Clean Ingredients
Free from artificial colors, flavors, preservatives, gluten, dairy, sugar, and GMOs. Pure botanical extracts and nothing else.
Doctor-Formulated
Designed by naturopathic physicians with over 16 years of clinical experience. Each formula reflects thousands of patient interactions.
From Our Family to Yours
Purety was founded by Dr. Dena and Dr. Jonathan Birch not as a supplement company, but as an extension of their medical practice. The shop grew organically from the simple reality that patients kept asking, "Where can I get the same products you use in the clinic?"
That origin story shapes everything about how we operate. We do not manufacture products to fill retail shelves. We formulate and source products that meet the exacting standards of two practicing naturopathic physicians. If it is not something we would give to our own patients -- or our own child -- it does not carry the Purety name.